Development of the Tourist Market of Pčinja District – Strategic Approach

In the paper, authors deal with issue of tourism development in Pčinja district. The district is located southeastern part Serbia. Tourism came into sphere interest holder macroeconomic authority this as an alternative to industrial development. Namely, until ten years ago, economic was based on industry, which significantly devastated during transition period. Since policy did not produce significant results, need for strategies growth and imposed. Using SWOT method element situational analysis, define potential that has context. complete conceptualization tourist a PEST type external sets strategic directions market research